This is my first fall semester not teaching in 5 years and it feels really weird. I miss working with young designers. Their enthusiasm is infectious and their perspectives are so fresh. It's always so inspiring.
For the last 2 fall semesters I taught a branding course at MICA and one of my favorite projects to give was what I called Campaign for Change. Students were to create and brand a social campaign based on a word they selected from a box. They had to make that random word inspire an entire movement. The task was often daunting, but they always created some amazing work related to real world events or hypothetical instances; some were serious and heavy while others were fun and happy.
For the project I provided a ton of resources (the brief was 4 pages long), including some great tips from one of my favorite organizations, DoSomething.org. Then recently, after revisiting those 11 tips, I thought it might be helpful to make my own and put together a doodle sheet for others to use as guidance to start their own awareness campaign for change.
This free download provides a starting place for creating a concise message, and developing a plan of action with a defined end result. This Campaign for Change sheet can be used in the classroom, at home, or church—anywhere. Fill in the sections with your ideas and color to make the ideas pop. Have fun and make change!
Download of this item entitles the user for personal and group use. Download of this item does not entitle the user to mass-reproduce the images (either digitally or in print) for sale.
