As a Gap Brand Enthusiast I receive delightful packages every now and then showcasing the latest hot item from the Gap. Then I get to decide if I want to review the piece on Fly. Well a few weeks ago a cute sun-bleached denim jacket landed on my doorstep and I couldn't wait to share. But I wanted to do so in a fun way. Using stop motion animation I decided to show how I would style and wear the jacket.
With the generous time of photographers Emily and Cassidy of Wren & Field (look for a studio visit post coming soon), Aubrie Costello who volunteered her make-up talents, music from amazing Philly producers Noize Trip, and shoes from the always fab Bus Stop Boutique — the video came together pretty seamlessly. Granted, it took us hours to shoot, but it was a very fun process. (For a bigger view click here.)
I give major props to the stop motion masters. Like Pes, Lotte Reiniger, and any creators of the claymation genre. As well as filmaker Brain Gravy Creative whose stop motion videos for Topstitch inspired ours. These people are amazing. I hope you enjoy our attempt at a stylish stop motion animation.