Kanye West's Gold Digger.
Yes the video has the typical music video cliches but at one point it
inspired me. Frames from the footage was part of my digital mood board for a project I was working
on several years back. At the time I was working in broadcast design absorbing the
world of
graphic animation, especially anything that incorporated type in a cool way. A
colleague and I fell in love with this video (we were working
together to potentially create something similar). I was intrigued by the 50's pin-up poster references, the
styling, and of course the simple but yet fresh approach to animated
type in a rap music video.
So all that to say, I like Gold Digger, and I like the video — a lot. As much as some love to hate him, the truth is Kanye is talented and his videos are cool too. What are your thoughts?
Be inspired and check out the goods below.
Vintage inspired polka dot bathing suit; Chinese Laundry Sweet Caroline jelly flat; Black Stud earrings; Lip Stud earrings; Old-school Jet Magazine; Nars Duo Eye Shadow; Magenta Pump; Racer-back tank; Playing Card Pinups Fabric.
