I am so honored to feature two very talented young ladies, Erica, whom I met in college, and Dierdra whom I met at Hallmark Cards. Together they created Uplifted!, an inspirational card line for Mahogany. Read on as they share their background and beautiful words of wisdom.
Who: Dierdra Zollar 38 (left), Erica Kasai Keith 28 (right)
Where are you from and where are you now?
DZ: I grew up in Daytona Beach, Florida and now I live in Kansas City, MO
EK: I’m from Philly. I now live in Kansas City.
What do you currently do at Hallmark Cards?
EK: I am an Art Director.
DZ: Currently, I’m a writer in the Hallmark Creative Writing studio. I
write copy for all of the card lines at Hallmark, with the exception of the humor cards—I leave that to the “closet” comedians on our staff.
What kind of schooling and experiences prepared you for your positions at Hallmark?
DZ: I have a B.A. degree in English from Florida A&M University and a M.A. in Literature from the University of Pittsburgh. I taught Freshman Composition and Critical Writing at both universities, but prior to all my formal education and professional experience, as a girl growing up in Florida, I spent a lot of time writing stuff for my classmates (i.e. reports, speeches, love letters, stories, etc.). So even way back then, I was preparing to help people find the words they wanted to express to other people.
EK: Community College of Philadelphia empowered me to pursue a career in art. Tyler School of Art implanted the skills that brought me to where I am today and gave me the confidence to follow my dreams.
You ladies recently finished creating a new card line at Hallmark called Uplifted!, tell me a little about the line and what inspired you visually and editorially.
DZ: Uplifted was the brain child of one of the editorial creative directors at Hallmark—Tara Morrow—who wanted to develop a line of Mahogany cards that would be inspirational in tone (without sounding preachy or lofty), and culturally relevant (with an emphasis on affirming and celebrating the richness of the experiences and relationships that link us together as an African-American community). She tapped designer Erica Hall Keith to create the look and me to create the voice—and that dynamic collaboration resulted in Uplifted. What was particularly inspirational to me while writing these cards, in addition to Erica’s visually stunning color palette and use of Afro-centric patterns and shapes, was the fact that I was carrying my first child at the time. And that experience--with all of its emotional richness and powerful sense of connection to my past, present, and future-- was a powerful catalyst for tapping into the creative spirit I needed to write this line. It was like nurturing two babies simultaneously—both physically and spiritually—and I considered it a gift to participate in these two very special labors of love.
What advice would you give young women interested in your respective fields?
EK: Follow your dreams...you only live once! Surround yourself with people who will inspire you and encourage you. Spend time with those you admire and develop a mentorship. Lastly, HAVE FUN!
DZ: I would encourage young women to first understand what you have a true passion and natural talent for—and share your thoughts with a person whose opinion you trust in order to get an honest assessment of yourself and your capabilities. Then find a mentor in the field who will be willing to share her career path with you and advise you on how to chart a similar path for yourself. And the most important piece of advice I can give: Be your own dream girl—and make yours come true for you!
What's Fly about being a Designer or Writer at Hallmark?
EK: Hallmark is a wonderful place that allows you to be as
creative as you want to be. The talent here is SO amazing. I just love
learning from my peers and being inspired by them.
DZ: What’s fly about being a writer for Hallmark is that I get to help countless numbers of people connect with the people in their lives who are most important to them in ways that can really enhance those relationships. It’s kind of like nurturing the whole world in a way, and that’s a powerfully positive feeling—you can’t really get better job satisfaction than that.