As a child I used to spend my summers with my dad who lived in Indiana. He would pick me up by car and we would drive to Indiana for twelve hours straight. I remember so much from those trips (here's another post related to those drives). Among those memories were the logos on trucks. Ever see the Maersk logo? It was one of my favorites. I loved that blue, and the star in the center always intrigued me. I would count how many times I would see it on the road, probably not realizing I might've been counting the same truck. That was my first taste of graphic design. Is that why logos are my favorite things to design today?
This project, Alphabet Truck, from Eric Tabuchi is a collection of photographed trucks stamped with a letter logo, and each truck found on the highway makes up the alphabet. This captured me because it took me back to those drives. It's a unique project and I can't wait to see Eric complete the second round. See what letters he's missing here.
Alphabet Truck makes me think about how certain things stay with us, shapes us, and inspires us. Who knew that watching logos on trucks zoom by on my way to Indiana would become a nostalgic memory and possibly the reason why I now love logo design.
